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Time to banish the brainstorm! Are you with me?
As featured in Advertising Week Europe “What about a viral video?” “Or a flashmob?” “How about a viral video OF a flashmob?” “Or a viral video of a flashmob of monkeys on motorcycles” Sound familiar?...
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Why Justin Bieber’s influence will never end, and brands know it
As featured in Advertising Week Europe The exploits of popstars past and present in January 2014 has shown us a real contrast in the duration and style of their legacies between now and a few years...
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Twitter – A tool or just a social natter box?
Ever since Twitter has become a mainstream social tool alongside the giant that is Facebook, there has been constant debate over its’ validity. Is it a fantastic tool connecting other users with...
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Why the LEGO film makes me think of lions
As featured in Advertising Week Europe As with Anchorman 2 last year, having seen all the trailers, special adverts and drunkenly ordered a themed Happy Meal, yesterday I completed what has recently...
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Life after Sochi
As featured in Advertising Week Europe I loved not watching the Winter Olympics this year. Instead I watched the legions of armchair fans who, for three weeks, become obsessive about the winter sports...
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Blog entry for Advertising Week Europe: What Kurt Cobain can teach us about...
As featured in Advertising Week Europe Listen to Nirvana Twelve years ago at Leo Burnett I was asked the most interesting interview question I’ve ever encountered: “What’s your favourite song lyric?”....
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Havas EHS partners with software platform Provenir to underpin FULCRM
HAVAS EHS EXTENDS ITS REAL-TIME CUSTOMER ENGAGEMENT OFFERING BY PARTNERING WITH PROVENIR London, UK – January 22, 2014 – Havas EHS today announces its strategic partnership with leading software...
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Learn from the experts; Ben Silcox gives his view on how to build a CRM strategy
The big picture: How to build a CRM strategy for 2014 Back in 2001, the sorry state of CRM implementations as captured for posterity by a headline-grabbing piece of research from Gartner, which...
View ArticleDMA Awards gongs cap off a great 2013 for Havas EHS
Last month we were absolutely delighted to pick up three Gold and One Silver for our work with easyJet and Pets at Home at the DMA Awards. It’s definitely fair to say that we beat off some stiff...
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Prosumer Report: Building Brands That Matter
Brand preference and loyalty are not static; they must be earned and re-earned over time. In this edition of the Prosumer Report, we sought to understand what brands must do to stay relevant in...
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Prosumer Report: Building Brands That Matter
Brand preference and loyalty are not static; they must be earned and re-earned over time. With this new study, Havas Worldwide explores what brands must do to stay relevant in consumers’ lives. This...
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One Young World: There are no words worthy
This year’s One Young World summit saw over 1,200 delegates from over 190 countries coming together in Johannesburg to debate and formulate solutions for the pressing issues the world faces. Here, two...
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Data and creativity: a beautiful unison
Data and creative are rarely spoken about in the same breath. Data has, until fairly recent times, been kept far away in a brand’s IT or insight department where the creation of engaging consumer...
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Nurturing and attracting young, creative talent
Check out our COO, Matt Fanshawe’s response to Campaign Editor Jeremy Lee ‘Do agencies still have the resources for creativity?’ (Campaign, 10th October) where he questions if agencies are doing...
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Some cars, some freerunners, no broken bones (one broken sun roof)
Our digital film to launch Peugeot’s new compact SUV, the 2008 Crossover, has now hit cyberspace. It features two freerunners, Tim ‘Livewire’ Shieff and Katie McDonnell, and, of course, a Peugeot 2008....
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One Young World: My incredible experience
Pittsburgh; a town rarely visited considering it is an old industrial city with a history in steel. Recently the bankers and hedge funds have seen an opportunity in its proximity to NYC and built up a...
View ArticleHavas EHS picks up IPM Automotive award for Volvo
We were delighted to see our multichannel launch campaign for the Volvo V40 awarded Bronze in the Automotive and Consumer Durables category at this year’s IPM Awards. The Volvo V40 was created around...
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Twitter Spam….Its Worst is Still to Come
I had a thought last night. It was more of a premonition. I spent much of the day talking to clients and colleagues about how brands are increasingly using Twitter and other social media platforms in...
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Creating citizen journalists with The GuardianWitness
Media broadcasters and newspapers have been using social channels like Twitter to get opinions, images and eye witness accounts for a number of years, but now the Guardian appear to have found a way to...
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Is Vine the new GIF?
Earlier this year, Twitter introduced the new GIF-like video app that allows users to create 6 second long videos. I’m sure everyone has heard (sound is optional), or at least seen a few of them by...
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